Ross Muir

Consumed by Ethics? Understanding the UK Ethical Food Industry: Current Issues and Future Potential

The aim of the research was to investigate public awareness of organic and fairly-traded foods, examine the composition of the food market and what people feel to be most important about a product when they are making purchases, and to examine how the future of the industry is perceived by those at its core. The research concluded that awareness and understanding of ethical foods is not as great as they might be and therefore the future of ethical consumerism is complicated.

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